Gartner Says 60%+ of AI Data Will Be Synthetic - Here's What That Means
Few statistics have shaped the conversation around artificial intelligence as much as this one: Gartner has predicted that 60% of the data used to develop AI and analytics projects would be synthetically generated by 2024, up from just 1% in 2021. That's not incremental change. That's a near-total reversal of how enterprises source the data that powers their models, and it happened in the span of a few years. So what does this shift toward synthetic data AI actually mean for your business? Let's unpack it. The problem: AI is outgrowing the data that feeds it Synthetic data is artificially generated information that mimics the statistical patterns, relationships, and structure of real-world data, without containing any actual records. Its explosive rise isn't hype; it's a response to three problems that every data-driven enterprise is now facing at once. AI is starving for data. Modern machine learning models need vast, diverse, high-quality datasets to perform well....